Hi there!

I'm Erin - wife, mama, and Online Business Manager.

I have a natural eye for details, and I've always been stereotypically type-A with a creative side.  Think: compulsive list-making in calligraphy, or color-coordinated Excel spreadsheets that make number crunching “pretty”.  

I have been the self-nominated coordinator for every group vacation, trip, or outing I've ever attended.  I live for managing the details and specifics that other people stress over.

I’m resourceful, strategic, ambitious, and a little bit sassy.

My experience speaks for itself:  I started developing my organizational management skills young (read: I learned at an early age that as the oldest of three girls, someone had to take charge). I’ve served on various executive boards, managing budgets and teams throughout my college years.  

I married my high school sweetheart in 2016, and we welcomed our little Bear into the world in August 2018 - all while I was working a corporate 9-5, honing my skills in supply and demand planning, corporate buying, and all of the general organizational tasks that are required to run a successful business.

This is all to say that I am not a fan of wasted time, or time spent on tasks that could be done in a better way.

I am highly motivated by efficiency and a love of learning--I'm constantly improving my skill set  and looking for new ways to increase my impact. And I'm ready to leverage those skills to help your business succeed.  

Still feel like you need to get to know me better? Keep scrolling, because I’ve shared a little peak into my heart and answered three of your burning questions below:

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Who is my hometown team?


As much as I love traveling and exploring new places, home will always be here. More specifically, in a small town about 35 minutes west of the city where I’m lucky enough to be surrounded by familiar faces and childhood memories.

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Why “White Bird”?

After two of the most important women in my life:

Whenever my family sees a yellow finch, we think about my grandmother who passed away in 2011. Her favorite color was yellow and we always seem to see the birds when we need them most.

The color white is for my mother-in-law, who is also no longer with us but who I continue to learn from everyday through watching my husband raise our son.

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What is my favorite season?

Whenever Penn State plays football.

I met my best friends in a little town called State College, Pennsylvania, and every fall I’m transported (not literally, though sometimes I wish it was) back to my tiny dorm room and eating late night pizza. It always humbles me and reminds me that I may be a small fish in a big pond, but I can still make a big impact.


 Define success on your own terms, achieve it by your own rules, and build a life you’re proud to live.

-Anne Sweeney

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